What is Accelerated Mobile Pages and How Does it Work?
Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP) is an open source project developed to increase the performance of web pages for mobile devices. The technology inside AMP enables lightweight pages that load more speedy for smartphone and tablet users.
Faster landing pages generally result in more conversions, and AMP allows you to create pages that load quickly without sacrificing creativity and brand expression. By combining speed and smooth loading, AMP landing pages often give people a much better landing page experience. The landing page experience is an important factor in determining your Quality Score and Ad Rank.
How it works?
AMP loads fast because it’s built for speed. AMP HTML is easier (and therefore faster) to be interpreted by browsers because it’s more optimized and specifically designed to help developers avoid common coding issues that cause slow page loads.
Even better, AMP pages can be served directly from the Google AMP cache. Whenever possible, Google chooses the cached copy of the landing page that offers the fastest loading time. When your AMP landing page cannot be served from cache, it is loaded from your web server. While not as fast as serving from cache, it’s still much faster than the average non-AMP landing page.
In the new Google Ads interface, you can apply AMP principles by creating AMP HTML ads. These ads help you deliver faster, easier, and safer ad experiences across all platforms. To support writer monetization, AMP strives to combine all ad formats. , besides those that result in poor user experience. It additionally has the capacity to serve AMP HTML ads on AMP and non-AMP pages.
Why AMP?
The number of searches conducted from mobile devices has surpassed desktops. The open-source framework called Accelerated Mobile Pages (AMP) was created with one main goal: to create fast loading times for mobile users. This was a response to the growing demand for short loading times—a topic that publishers and companies had repeatedly raised.
The initiative was launched with the aim of establishing a system that would benefit everyone involved. Advertisers, publishers, and users should all gain from AMP.
Advantages of AMP
Advertisers: Advertisers can use AMP with a variety of different ad formats. Advertising content is loaded asynchronously, which means that the user experience is not impacted by ads that prevent the page from loading.
Publishers: Publishers profit from the prominent placement of AMP websites in the news environment. The large usability of mobile-optimized websites also contributes to positive user signals.
Users: Sites using AMP are perfect for users. They don’t have to wait long for pages to load, and you can count on high performance even when browsing with a slow internet connection.
Characteristic elements of AMP
AMP HTML: The HTML code of an accelerated mobile site is limited to the essentials. Only an HTTP request is sent when the page loads.
AMP JavaScript: AMP uses asynchronous JS code. This allows the website to start building before all the JS elements have loaded.
AMP CDN: A cache of each AMP website is stored on multiple servers around the world. This content can be delivered to the user via a content delivery network in the shortest possible time. Another advantage of a CDN is that the functionality of the site is continuously checked. This helps avoid mistakes.
Conclusion
With AMP, it is easy to develop simple mobile websites that load almost instantly. AMP features are lightweight JavaScript and CSS elements and the use of a content delivery network. AMP is a great idea because it is mainly designed to develop websites that load as speedy as possible on mobile devices.